(0002)
(0002)
YEEZY
YEEZY
YEEZY
PROJECT
PROJECT
PROJECT
Yeezy Triple White
Yeezy Triple White
Yeezy Triple White
Type
TYPE
TYPE
Digital + Ad Campaign
Digital + Ad Campaign
Digital + Ad Campaign
RoLE
ROLE
ROLE
Art Director
Art Director
Art Director
MISSION
MISSION
MISSION
To design a launch that matched the global reach and emotional resonance of the moment, YEEZY prepared to release its most anticipated Triple White colorway with expanded inventory under Adidas.
To design a launch that matched the global reach and emotional resonance of the moment, YEEZY prepared to release its most anticipated Triple White colorway with expanded inventory under Adidas.
To design a launch that matched the global reach and emotional resonance of the moment, YEEZY prepared to release its most anticipated Triple White colorway with expanded inventory under Adidas.
the CHALLENGE
Standard lookbooks and digital rollouts lacked the impact needed for a release of this scale. The campaign had to communicate universally while maintaining YEEZY’s restrained, uncompromising identity
the idea
We Got Love was conceived as a multi sensory campaign built on emotion rather than product forward storytelling. A single message translated across languages anchored billboards newspaper covers and campaign assets supported by an original jingle produced by Kanye West and performed by Teyana Taylor.
the INSIGHT
Emotion travels faster than imagery, and simplicity creates scale. A singular message, repeated across formats and geographies, could feel both intimate and globally resonant.
the IMPACT
The campaign elevated the Triple White release from a sneaker drop to a worldwide moment by the millions. It redefined how fashion and footwear launches could engage audiences through feeling rather than frequency.
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
THE CHALLENGE
Standard lookbooks and digital rollouts lacked the impact needed for a release of this scale. The campaign had to communicate universally while maintaining YEEZY’s restrained, uncompromising identity
THE IDEA
We Got Love was conceived as a multi sensory campaign built on emotion rather than product forward storytelling. A single message translated across languages anchored billboards newspaper covers and campaign assets supported by an original jingle produced by Kanye West and performed by Teyana Taylor.
THE IDEA
THE INSIGHT
THE INSIGHT
We Got Love was conceived as a multi sensory campaign built on emotion rather than product forward storytelling. A single message translated across languages anchored billboards newspaper covers and campaign assets supported by an original jingle produced by Kanye West and performed by Teyana Taylor.
Emotion travels faster than imagery, and simplicity creates scale. A singular message, repeated across formats and geographies, could feel both intimate and globally resonant.
Emotion travels faster than imagery, and simplicity creates scale. A singular message, repeated across formats and geographies, could feel both intimate and globally resonant.
THE IMPACT
The campaign elevated the Triple White release from a sneaker drop to a worldwide moment by the millions. It redefined how fashion and footwear launches could engage audiences through feeling rather than frequency.
RESULTS
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Newspapers 10 papers nationwide, including the NY Post, Philadelphia Inquirer, Chicago Tribune, Miami Post, and the San Francisco Chronicle.
Newspapers 10 papers nationwide, including the NY Post, Philadelphia Inquirer, Chicago Tribune, Miami Post, and the San Francisco Chronicle.
Sneakers Sold Out
Sneakers Sold Out