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WOODFORD RESERVE
WOODFORD RESERVE
WOODFORD RESERVE
PROJECT
PROJECT
PROJECT
Sense Of Style
Sense Of Style
Sense Of Style
Type
TYPE
TYPE
Digital + Ad Print
Digital + Ad Print
Digital + Ad Print
RoLE
ROLE
ROLE
Creative Director
Creative Director
Creative Director
MISSION
MISSION
MISSION
To elevate Woodford Reserve into the luxury lifestyle conversation alongside fashion houses such as LVMH. The goal was to engage a new audience that values design craftsmanship and quality as a way of life not just a product
To elevate Woodford Reserve into the luxury lifestyle conversation alongside fashion houses such as LVMH. The goal was to engage a new audience that values design craftsmanship and quality as a way of life not just a product
To elevate Woodford Reserve into the luxury lifestyle conversation alongside fashion houses such as LVMH. The goal was to engage a new audience that values design craftsmanship and quality as a way of life not just a product
the CHALLENGE
While Woodford Reserve was synonymous with exceptional whiskey, it lacked clear equity within fashion and lifestyle spaces. The challenge was to expand the brand’s relevance without eroding the authenticity earned through heritage and craft.
the idea
Sense of Style was conceived as an editorial platform where fashion and cocktail craftsmanship intersect. The bottle functioned as a supporting element within a broader narrative connecting how one dresses and accessorizes with how one builds and garnishes a drink.
the INSIGHT
Luxury is experienced through cohesion, detail, and intention across disciplines. By aligning fashion styling with cocktail ingredients and presentation, Woodford Reserve could credibly enter the lifestyle space through shared values of craft and refinement.
the IMPACT
Sense of Style established Woodford Reserve as a trusted partner within highprofile fashion and lifestyle moments, including New York Fashion Week, the Kentucky Derby, and Art Basel. The campaign and resulting partnerships earned coverage across fashion media, extending the brand’s influence beyond spirits into broader lifestyle discourse.
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
THE CHALLENGE
While Woodford Reserve was synonymous with exceptional whiskey, it lacked clear equity within fashion and lifestyle spaces. The challenge was to expand the brand’s relevance without eroding the authenticity earned through heritage and craft.
THE IDEA
Sense of Style was conceived as an editorial platform where fashion and cocktail craftsmanship intersect. The bottle functioned as a supporting element within a broader narrative connecting how one dresses and accessorizes with how one builds and garnishes a drink.
THE IDEA
THE INSIGHT
THE INSIGHT
Sense of Style was conceived as an editorial platform where fashion and cocktail craftsmanship intersect. The bottle functioned as a supporting element within a broader narrative connecting how one dresses and accessorizes with how one builds and garnishes a drink.
Luxury is experienced through cohesion, detail, and intention across disciplines. By aligning fashion styling with cocktail ingredients and presentation, Woodford Reserve could credibly enter the lifestyle space through shared values of craft and refinement.
Luxury is experienced through cohesion, detail, and intention across disciplines. By aligning fashion styling with cocktail ingredients and presentation, Woodford Reserve could credibly enter the lifestyle space through shared values of craft and refinement.
THE IMPACT
Sense of Style established Woodford Reserve as a trusted partner within highprofile fashion and lifestyle moments, including New York Fashion Week, the Kentucky Derby, and Art Basel. The campaign and resulting partnerships earned coverage across fashion media, extending the brand’s influence beyond spirits into broader lifestyle discourse.
RESULTS
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Social Increase. Implementing New Lifestyle Image Library
Social Increase. Implementing New Lifestyle Image Library
Page Editorial and Cocktail Book
Page Editorial and Cocktail Book