(0001)
(0001)
JACK DANIEL'S
JACK DANIEL'S
JACK DANIEL'S
PROJECT
PROJECT
PROJECT
Classic Remix
Classic Remix
Classic Remix
Type
TYPE
TYPE
Media Campaign
Media Campaign
Media Campaign
RoLE
ROLE
ROLE
Creative Director
Creative Director
Creative Director
MISSION
MISSION
MISSION
To introduce Jack Daniel’s into the streetwear lifestyle space while celebrating the range of flavors built on the foundation of their hero product. Set out to honor heritage while expanding the brand’s relevance through fashion, creativity, and culture.
To introduce Jack Daniel’s into the streetwear lifestyle space while celebrating the range of flavors built on the foundation of their hero product. Set out to honor heritage while expanding the brand’s relevance through fashion, creativity, and culture.
To introduce Jack Daniel’s into the streetwear lifestyle space while celebrating the range of flavors built on the foundation of their hero product. Set out to honor heritage while expanding the brand’s relevance through fashion, creativity, and culture.
the CHALLENGE
Introducing new flavors Jack Apple and Jack Honey meant asking audiences to try something unfamiliar within a category driven by tradition. The challenge was creating trust, curiosity, and desire without relying on conventional product marketing.
the idea
Partner respected streetwear designers and invited them to reinterpret the Jack Daniel’s bottle as creative inspiration, developing limited-edition capsules rooted in flavor and brand heritage. Each designer translated the classic into something distinctly their own, turning product into personal expression.
the INSIGHT
To embrace something new, audiences need familiarity and urgency. By using the bottle as the creative vehicle and partnering with leading media platforms to amplify the story, awareness was transformed into conversation and conversation into cultural relevance.
the IMPACT
The limited capsules sold out within minutes, successfully introducing new Jack Daniel’s flavors across multiple markets while fueling organic demand. Classic Remix evolved into a cultural platform, launching a grant program where featured designers became judges, empowering the next generation of creatives and ensuring the program lived beyond a single moment.
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
THE CHALLENGE
Introducing new flavors Jack Apple and Jack Honey meant asking audiences to try something unfamiliar within a category driven by tradition. The challenge was creating trust, curiosity, and desire without relying on conventional product marketing.
THE IDEA
Partner respected streetwear designers and invited them to reinterpret the Jack Daniel’s bottle as creative inspiration, developing limited-edition capsules rooted in flavor and brand heritage. Each designer translated the classic into something distinctly their own, turning product into personal expression.
THE IDEA
THE INSIGHT
THE INSIGHT
Partner respected streetwear designers and invited them to reinterpret the Jack Daniel’s bottle as creative inspiration, developing limited-edition capsules rooted in flavor and brand heritage. Each designer translated the classic into something distinctly their own, turning product into personal expression.
To embrace something new, audiences need familiarity and urgency. By using the bottle as the creative vehicle and partnering with leading media platforms to amplify the story, awareness was transformed into conversation and conversation into cultural relevance.
To embrace something new, audiences need familiarity and urgency. By using the bottle as the creative vehicle and partnering with leading media platforms to amplify the story, awareness was transformed into conversation and conversation into cultural relevance.
THE IMPACT
The limited capsules sold out within minutes, successfully introducing new Jack Daniel’s flavors across multiple markets while fueling organic demand. Classic Remix evolved into a cultural platform, launching a grant program where featured designers became judges, empowering the next generation of creatives and ensuring the program lived beyond a single moment.
RESULTS
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Awarded Grants. 8 Winners Nationwide
Awarded Grants. 8 Winners Nationwide
Program Post Engagements
Program Post Engagements