(0004)
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CONVERSE
CONVERSE
CONVERSE
PROJECT
PROJECT
PROJECT
All Star Weekend
All Star Weekend
All Star Weekend
Type
TYPE
TYPE
Experiential Program
Experiential Program
Experiential Program
RoLE
ROLE
ROLE
Creative Director + Curator
Creative Director + Curator
Creative Director + Curator
MISSION
MISSION
MISSION
To create a meaningful presence for Converse during NBA All-Star Weekend that went beyond product visibility. The goal was to give young creatives access to inspiration, education, and real participation within a global moment.
To create a meaningful presence for Converse during NBA All-Star Weekend that went beyond product visibility. The goal was to give young creatives access to inspiration, education, and real participation within a global moment.
To create a meaningful presence for Converse during NBA All-Star Weekend that went beyond product visibility. The goal was to give young creatives access to inspiration, education, and real participation within a global moment.
the CHALLENGE
All Star Weekend is saturated with invite only events and brand noise. The challenge was to create something open inclusive and genuinely valuable able to stand out while remaining authentic to Converse’s creative ethos.
the idea
An industrial warehouse was transformed into a Creative All Star hub an immersive space where sport music and art intersected. The experience centered on workshops conversations and performances led by athletes and creatives inviting the community inside the moment.
the INSIGHT
True influence is built through access, not exclusivity. By opening the doors and focusing on participation, Converse could create deeper connection and lasting relevance with emerging creatives.
the IMPACT
The activation reframed how brands could show up during All Star Weekend shifting from spectacle to substance. Creative All Star Series emerged as a scalable platform that strengthened Converse’s relationship with youth and creative communities.
Credits
Noah Jenkins
Creative Director
Isabella Brooks
Designer
James Hughes
Motion Designer
Maria White
Copywriter
THE CHALLENGE
All Star Weekend is saturated with invite only events and brand noise. The challenge was to create something open inclusive and genuinely valuable able to stand out while remaining authentic to Converse’s creative ethos.
THE IDEA
An industrial warehouse was transformed into a Creative All Star hub an immersive space where sport music and art intersected. The experience centered on workshops conversations and performances led by athletes and creatives inviting the community inside the moment.
THE IDEA
THE INSIGHT
THE INSIGHT
An industrial warehouse was transformed into a Creative All Star hub an immersive space where sport music and art intersected. The experience centered on workshops conversations and performances led by athletes and creatives inviting the community inside the moment.
True influence is built through access, not exclusivity. By opening the doors and focusing on participation, Converse could create deeper connection and lasting relevance with emerging creatives.
True influence is built through access, not exclusivity. By opening the doors and focusing on participation, Converse could create deeper connection and lasting relevance with emerging creatives.
THE IMPACT
The activation reframed how brands could show up during All Star Weekend shifting from spectacle to substance. Creative All Star Series emerged as a scalable platform that strengthened Converse’s relationship with youth and creative communities.
RESULTS
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Impressions on TikTok, Youtube, Instagram, Twitter, Facebook, Snapchat
Custom Products: Sneakers, Shirts, Hoodies
Custom Products: Sneakers, Shirts, Hoodies
Traffic Attendance
Traffic Attendance